References & Case Studies
MAP members have very busy practices, and to protect their time and privacy, they are not asked to accept calls for references. That is one of the reasons the MAP offers a guaranteed trial period — so you can experience the results of MAP membership for yourself.
To help you make a decision about joining the MAP for a guaranteed trial period, members have provided the following audio testimonials and case studies...
Hear What Your Colleagues Are Saying...
To listen to the audio clips, click on the links below.
Actual Marketing Results for ...
From a sampling of practices who joined the MAP.
(utilizing 2 ad placements or a 5,000 piece mailing)
FEATURED PRACTICE FOR
Paul Kremer, MD
Dr. Kremer has been a member of the Marketing Alliance Program (MAP) since November 2001. He joined the "Seminar Marketing" membership to help increase his seminar attendance, then he upgraded to the more advanced "Practice Building" membership for help with converting prospects to patients.
Recently, Dr. Kremer hosted a dinner seminar -- and received more than 120 reservations.
His marketing coordinator, Doryne, called to say, "Thanks so much for all of your help. I really do appreciate all you do for me!"
If you'd like to increase your LASIK volume with marketing programs that are guaranteed to work, call 1-800-553-0135 and ask for a free consultation.
Read Other Case Studies...
A Pennsylvania practice extensively uses the MAP's seminar marketing system to attract new patients. At one of their last seminars, they received 55 reservations and scheduled 23 consultations. To leverage the number of consultations that convert to patients, they follow the MAP's proven consultation system.
A doctor in Washington State ran one of the MAP's ads promoting free cataract screenings. The doctor spent about $4,000 to place the ad and the phone started ringing. So far, he has 18 cataract screenings booked!
A North Dakota practice ran one of the MAP's flyers in the local newspaper to promote free LASIK screenings. 60,000 flyers were circulated, at a cost of $4,950, and the result was 132 responses -- a cost-per-lead of $37.50!
From those responses, the practice scheduled 89 screenings and 32 surgeries -- approx. 64 eyes -- for a gross income of $96,000!
A Minnesota practice ran one of the MAP's "all-text" ads -- designed to address negative press in the local media -- and received more than 60 positive responses!
An Ohio practice ran one of the MAP's proven newspaper promotions. The practice spent $2,346 and the result was 37 phone calls! -- a cost per lead of $63!
A doctor in Northern California implemented one of the MAP's proven direct mail letters -- inviting people to a dinner seminar. The result was 216 reservations! 229 people actually attended and, at the seminar, the practice scheduled 80 consultations following the MAP's seminar presentation.
A doctor in Oklahoma City implemented a "live LASIK seminar" using the MAP's promotional materials and seminar presentation. The result was 101 reservations and 36 appointments!
This practice was also the original test site for the MAP's "dinner seminar" that's promoted through direct mail to a purchased list. The result was 82 reservations and 23 appointments -- proving that a dinner seminar can result in serious prospects, not just dinner guests. This practice is now planning their next dinner seminar.
The marketing coordinator called to say, "The MAP is definitely the easiest turnkey-type project you'll do -- with the greatest results. The time and money is a definite payback."
A practice in Maryland joined the Marketing Alliance Program (MAP) to build their LASIK volume. The doctor had been relying on radio advertising, because his newspaper advertising hadn't worked. His radio ads were promoting his general practice and seminarsand his average seminar attendance was 32.
Then the doctor ran one of our proven seminar ads. In spite of the bad weather, the result was 98 reservations, and 79 people attended. Thirty-two in-office consultations were scheduled right at his seminars.
His marketing director called to say, "I just wanted to let you know that I am reaping the benefits of all of your hard work. The seminars went great! You've given us a different spin on this seminar thing. Thank you."
A doctor in New Orleans wanted to kick off a new BOTOX® marketing campaign. So, this doctor used one of our proven promotions, inviting people to attend a BOTOX® clinic. After the ad hit, his office received so many calls they had to start a waiting list!
The marketing coordinator said, "We are VERY pleased with the results... In fact, we are still getting calls from people who were unable to attend the clinic!"
Review Quotes From Your Colleagues...
"MAP membership gave our program the jump start it desperately needed. Now we have marketing professionals who know what ads work best and when to place them. I can focus my attention on the patients, instead of the small details." Oregon
"This morning, I came in and checked the voicemail box and it said, 'You have 52 messages,' and I'm like, 'Wow, that's got to be a mistake' — but is wasn't!" — Georgia
"You opened our eyes to a lot of things we weren't aware of." Maine
"We received 156 calls from our first seminar advertising. We had to book an overflow seminar, and we already have 33 people signed up!" New Mexico
"My gosh, we're getting bombarded with calls!" Massachusetts
We've seen 16 new patients this week... Things have been wonderful! We can't say enough about you guys!" North Carolina
"The easy-to-follow, step-by-step program saves money and time by eliminating trial & error." New Jersey
"I'm not your only client, but sometimes it seems like it... because you attend to my needs so quickly." California
"Its really amazing... I can't believe the number of people calling!" Indiana
"There are low-cost providers in our area, and although some practices are suffering, we haven't really suffered. We think we would have suffered too, but you guys have really helped us maintain our patient volume." Wisconsin
"We just sent a discount mailing to 18,000 leads... It cost $250 and got 50 surgeries!" Maryland
"We mailed a direct mail letter for a private seminar and got a 5.5% response rate!" Oklahoma
"We had five seminars and they were all packed!" Arkansas
"You know, I didn't think this was going to work. I'm completely blown away." Florida
"These seminars really work. It's amazing!" Washington
"We spent less than $100 to mail 200 letters to our past patients. We immediately did eight surgeries... a great return-on-investment!" California